Make (formerly Integromat)
Last updated: February 18, 2026
What is Make?
A visual automation platform (formerly Integromat) that connects apps into automated workflows called “scenarios.” Drag-and-drop interface with powerful data transformation, routing, and error handling. More capable than Zapier for complex workflows, easier to start than n8n.
Who is it for?
- Best for: Solo builders who want powerful automation without self-hosting or DevOps
- Not for: People who only need 2-3 simple automations (Zapier is easier) or people who want full control (n8n)
- Solo builder score: ⭐⭐⭐⭐☆ (4/5)
What does it cost?
| Plan | Price | What You Get |
|---|---|---|
| Free | $0 | 1,000 ops/mo, 2 scenarios |
| Core | $9/mo | 10,000 ops/mo |
| Pro | $16/mo | Custom functions, priority |
Hidden costs: Operations count up fast with complex workflows. One scenario run might use 10-50 operations.
Free tier reality check: 1,000 ops sounds like a lot but isn’t. Good for testing, not for production.
How we’d actually use it
Automating social media from your content:
- Trigger: new post published on your Hugo site (via webhook)
- Make extracts the title, description, and URL
- Formats a tweet and posts to Twitter
- Formats a newsletter snippet and adds to beehiiv draft
- Logs everything to a Google Sheet for tracking
Time saved: 20 minutes of social media posting per article → automatic
What’s good
- Visual interface is the best in class — genuinely enjoyable to use
- Data transformation is powerful (JSON, arrays, text manipulation)
- Scheduling and conditional logic built in
- Good error handling with retry and fallback paths
- 1,500+ app integrations
What’s not
- Not open source — vendor lock-in
- Operation-based pricing gets expensive fast
- No self-hosting option
- Free tier too limited for real use
- Complex scenarios are hard to debug
vs. the alternatives
| Feature | Make | n8n | Zapier |
|---|---|---|---|
| Ease of use | Good | Medium | Best |
| Power | High | Highest | Medium |
| Self-host | No | Yes | No |
| Free tier | 1,000 ops | Unlimited | 100 tasks |
| Price | $9/mo | Free/$20 | $20/mo |
Bottom line: Make if you want power without self-hosting. n8n if you want freedom. Zapier if you want easy.
FAQ
Q: Make or Zapier? A: Make is more powerful and cheaper. Zapier is easier and has more integrations. If you’ll build complex workflows, Make. If you want set-and-forget simple automations, Zapier.
Q: Can Make handle AI tool automation? A: Yes. HTTP modules call any API, plus native OpenAI integration. Works well for AI-powered content pipelines.